Nowadays, marketers get truly creative in reaching out to a specific target audience. Thanks to the fast-paced technology, they have a number of options to try at determining the best marketing method to use for different businesses targeting different audiences or consumers. The traditional media, or commonly called as the tri-media, is still being used because the power of TV, radio and print combined could truly do wonders in a marketing campaign. However, no matter how rewarding it is to use one of them or a combination of the three, they are undoubtedly expensive to use.

Marketers are now embracing a technological era wherein personal computers, tablets and smart phones can make a difference in marketing. In today’s society, email marketing, SMS advertising or mobile marketing and social media marketing are some of the best methods that do great in lead generation and converting customer traffic to potential sales turnover. According to statistics,Working professionals, senior citizens and even students have gained the right to own a smart phone to support the different lifestyles they lead. Due to this fact, SMS advertising is becoming a top choice for below-the-line advertising.

By definition, SMS advertising is a type of marketing method wherein marketers send promotions, updates and discounts to consumers via a text message. Utilizing the mobile phone’s capability of receiving messages in real time, mobvertisers or mobile advertisers directly communicate with consumers and see to it that they are satisfied with services and updated on the products all the time. However, there are still disadvantages to consider. The following outlines the pros and cons of SMS advertising.

The Pros of Mobile Marketing

Mobile marketing can be considered cheap. All marketers need is a good bulk SMS service and a contact list of their past and potential customers, and they are ready to go. SMS services can be purchased monthly or yearly, depending on the campaign in question. It is a great investment since it will be compensated with new leads and profits from converted leads.

Mobile marketing is also easy to manage and monitor. Unlike the TV and radio, marketers don’t have any idea if their advertisements have triggered a positive or negative response. With mobile marketing, a confirmation/ reply or answers to a quick survey could mean a lot of research..

SMS advertising is a highly interactive method that helps bridge the gap between companies and consumers. It is easier to keep in touch with loyal and new customers via text messaging. It can also help in tailoring your next marketing campaign based on what your customers need.

The Cons of Mobile Marketing

SMS advertising can limit the creativity of the marketers since they only have space for 160 characters or less to promote the company or offer discounts. Also, they need to make something more appealing without the aid of visuals and audio. Although it is easier to manage, making it effective and successful is challenging all the same. There is also the danger that SMS message can be labeled as spam by receivers. It is best to make unique and relevant content for every text to keep consumers from unsubscribing.

Mobile marketing is still a great option for marketing businesses, especially restaurants and hotels, retail stores, schools, clubs, shopping malls and the like. With the power of mobile, businesses can reach their target audience wherever they are.