In 2017, people in the UK exchanged over 82 billion SMS messages. SMS Marketing was always a challenge for businesses, and with the introduction of GDPR, it has become even more challenging. This is one of the reasons why SMS is the top marketing channel available to users to execute cost-effective marketing and at the same time follow the privacy laws implemented recently.

There are over 5.6 million businesses in the UK and 95% of the population owns a cellphone. This incredible stat shows the market potential of SMS marketing and how businesses can use it to grow in revenue and customers. ExpertTexting is one of the leading SMS marketing platform in the world and with our cutting-edge features and user friendly portals.

Coverage

We have direct connections with carriers in UK which means users can easily send messages across any networks. The most common networks we cover in the UK are as follows;

Routo

3 Tismi

OnePhone

Tru

Lycamobile

Vectone mobile

Stour Marine

Airtel Jersey

Teleena

Marathon Telecom

BT Mobile

UK01

Now broadband

Orange T-Mobile EE

Features Supported
Restrictions and Troubleshooting

Free SMS API Access :

Users can integrate with our service to send messages straight from their software or application. We support REST and SOAP based API for our users along with WP-SMS plugin.
Sender ID :

Sender ID is supported for both promotional and Transactional traffic only. Users can send OTPs, Alerts and notifications using their business or product name. It is free of cost and can be activated instantly from your dashboard.
Unicode :

This enables users to send messages in any language using Unicode characters so you can text in different languages as well.
Short code :

Not allowed
Dedicated Number :

Available on request
Texts Containing Hyperlinks :

Messages containing links are allowed

This allows users to quickly troubleshoot their SMS delivery status by unveiling the possible scenarios and guidelines which apply to that specific country that may cause delivery failure, delays, format changes and other errors.

SMS delivery failure or delay is caused by the following restrictions or reasons;

1) Message Delay

Network Delay :

Messages are sent out instantly from our portal. However, there are some rare temporary delays from the networks due to network congestion. This may be due to some special trending events like religious holidays and notable events, etc. Messages are still delivered within 15 minutes.

2) Message Failed

Insufficient Balance :

Please ensure that you have sufficient balance in your account to send messages according to your volume requirement.
Content Spam Filter :

SMS is heavily monitored in the UK especially with the implementation of GDPR. Spamming and illegal content is not allowed as per telecom laws of the UK.

3) Sender ID

Random Number :

Sender ID for messages will be replaced by a long number (ex: 44XXXXXXXXXX) unless you create an alphanumeric sender ID from your portal.