Renowned as the miracle in the desert, the United Arab Emirates is the business hub of the Middle East. According to research, there are approximately 315,000 businesses established in the UAE currently. These industries include trade, manufacturing, real estate, construction, transportation, communication, tourism, hotels and restaurants, just to name a few.

Bulk SMS has become the most preferred channel of virtual communication. UAE has a population of about 9.5 million people. About 90% of the total population owns a SMS-enabled mobile phone. Email, pictorial ads, calls and social media marketing are all indirect methods of reaching customer with a very limited response rate as compared to SMS. SMS Marketing is direct and reliable is a smart communication and marketing strategy. ExpertTexting provides businesses in the UAE and worldwide a Bulk SMS platform to promote their products and services, send OTPs and notifications. We also offer some unique features to improve quality and convenience to enable a smooth experience for our customers.

Coverage

We have direct connections with carriers in the UAE which means users can easily send messages across any networks. The most common networks we cover in the UAE are as follows;

Du

Etisalat

Features Supported
Restrictions and Troubleshooting

Free SMS API Access :

Users can integrate with our service to send messages straight from their software or application. We support REST and SOAP based API for our users along with WP-SMS plugin.
Sender ID :

Sender ID in the UAE is supported for one-way transactional and promotional traffic. Users can send OTPs, Alerts and notifications as well as promotions using their business or product name.

Requirements :

Sender ID in UAE is activated by pre-registration with the carriers. Applicants need to provide a filled NOC form on company letter and company stamp along with a copy of trade license in the UAE. The one time registration fee for a Sender ID is $50 USD.

Unicode :

This enables users to send messages in any language using Unicode characters. In other words, you can send messages in Arabic as well, which is the most common language in the Middle East.
Short code :

We also offer a short code for UAE. Customers can send their transactional or promotional messages using our dedicated short code 1358.
Dedicated number :

Not available.
Texts Containing Hyperlinks :

Messages containing links are allowed.

This allows users to quickly troubleshoot their SMS delivery status by unveiling the possible scenarios and guidelines which apply to that specific country that may cause delivery failure, delays, format changes and other errors.

SMS delivery failure or delay is caused by the following restrictions or reasons;

1) Message Delay

Network Delay :

Messages are sent out instantly from our portal. However, there are some rare temporary delays from the networks due to network congestion. This may be due to some special trending events like holidays and notable events, etc. Messages are still delivered within 15 minutes.

2) Message Failed

Insufficient Balance :

Please ensure that you have sufficient balance in your account to send messages according to your volume requirement.
Carrier Spam Filter :

Messages should be sent out according to their use case. Illegal content or spam is usually filtered out by the carriers.