Why Is Two Way Text Messaging Important
Marketing channels are generally considered one-way communication. For example, a TVC is a one-way communication. The customer’s decision to take action or not is the only source of reply that these ads have. This is the case with almost all marketing channels. However, text marketing is a rare channel that has two-way communication. Two-way text messaging allows the audience to send back replies. However, you can use this service only if you have a tool like ExpertTexting that offers you two-way texting.
Benefits of two-way text messaging
Two-way messaging is one of the reasons why mass texting is the most efficient channel for marketing. Here a couple of benefits that you get with these texts.
- Receive replies
One of the biggest advantages of two-way texting is that you can receive replies. Replies on messages allow you to instantly strike a conversation. Your audience can ask you about your promotion, or even the context of the message. A simple conversation can easily convert your lead into a sale.
When marketing becomes two-way it is easy to understand what queries may come with your strategy. Hence, you can make changes for the better. - Boost customer experience
Imagine having to call a business for even the smallest things. Most people want quick solutions to their queries. Hence, mass texting’s communication efficiency matters here. Instead of calling you up, customers can text you.
Being there for them through the easiest means of communication allows them to engage more and trust you better. Moreover, texts are instant. You can receive and reply in a jiffy. What more will your audience want from you? - Booking confirmations
The beauty of mass texting is that it does not only promote. Mass texting allows you to enable and a computerized booking system as well. With two-way messaging, customers can send a message to book an appointment.
A simple reply with the available slot and confirmation makes the job easier. This overall reduces the efforts of picking up the phone. Moreover, customers do not have to go online as well to book appointments. Hence, with a simple text, your customers can make a booking.
You can take it a step ahead with mass texting. Simply personalize a message with the dates and times. Send these messages as reminders. This helps with no-shows and reduces losses because of canceled bookings. - Surveys and Polls
For you as a business, it is imperative to know what goes around in your customers’ minds. Knowing about your business helps you understand where you need improvement and what strategies are working for you.
Instead of physical surveys, go advanced with text messaging. Simply send your survey or poll questions. With two-way messaging, customers can respond to these messages. You can schedule a couple of messages with a proper gap as well.
If you want to take it a step ahead, then offer your subscribers an incentive. Tell them that you will hold a survey and participants will get a discount or a gift in return. The incentive helps have bigger data to work with. - Employee communication
The beauty of mass texting is that it is versatile. If you are looking for a way to boost communication with your employees, then go for mass texting. You can send updates, shift hours, and so much more.
The best part is that the staff can reply to these messages. These replies can be about day-offs, changes in timings, or any other aspect. The best example is using text for hospitals. Doctor shifts can be very inconsistent and hectic. Instead of using notice boards, simply send a message to inform shifts. You can personalize these messages as well. Moreover, you can request urgent shifts as well. Available doctors can reply and you are good to go.
Get started with ExpertTexting
ExpertTexting is a mass texting service that offers two-way messaging. ExpertTexting allows you to send and receive promotional and transactional messages. These help in making your internal and external business communication more efficient.
About the Author
Sign up for free
