Vanity numbers are numbers that you choose for your mass texting purpose. These numbers are easy to obtain if you use a service like ExpertTexting. However, the question stands, are vanity text numbers worth it?
What are vanity numbers?
Vanity text numbers are numbers that businesses use for text messaging. These numbers are custom and can be anything that the businesses want. They are special and only for your business. The only condition is that they should be available. Usually, businesses choose the numbers associated with their name. ExpertTexting helps you get numbers of your choice.
Why are they important?
Vanity numbers cost slightly more than dedicated numbers. However, there are several reasons why they are important.
Memorable
The biggest reason why vanity numbers are important is that they are easy to remember. In a busy world, people may find interest in opting into your business at the moment. The worst part is if you lose this lead because they forget the number, they are supposed to send a text on. These numbers settle in people’s minds. Moreover, they require less effort in remembering.
Increase incoming messages
Text marketing is more about sending messages. However, a big part is in receiving messages as well. Getting a special texting number allows people to have confidence in your communication. A string of digits looks robotic and less personal. However, your special business number allows people to have more confidence. Not every message is a lead or a sale. However, the more the customers engage with you, the better the business revenue.
Brand awareness
One of the most important aspects of your business is to establish its identity. Branding helps give a hidden message to remember the business. For example, a color can remind you of a drink. These are psychological aspects of marketing that come in handy. They help lure people into your business. A form of identity is a memorable number that you have as well. A simple number can remind people of your brand and take action on it. Hence, these numbers create an identity. This identity helps keep the business fresh in minds.
Cost against ROI
Vanity numbers are generally pricier than regular numbers. This is one of the reasons why businesses do not get these numbers. However, in the bigger picture, they prove cost-effective. These numbers help give more returns than regular numbers. Hence the ROI proves profitable against the number.
Increase credibility
A lot of people assume that vanity numbers are only attainable by BIG businesses. Even though, this is not the case. Getting a special number for your business helps tell customers that the business is well-established. Moreover, a vanity number tells the users that the business owner is committed to their business. The trust factor builds and gives your business a worthy image.
Better customer service
Having a vanity number is memorable. This allows customers to text you at any time to receive customer service. Enabling two-way messages allows customers to send you a text for their queries. Instead of taking it up on social media or making a call. A simple text on the number they know makes a huge difference. You can stand by your customer all the time!
Bigger reach
Since these numbers show credibility, their reach becomes almost unlimited. Vanity numbers allow you to give your customers the option to reach you from anywhere. They do not limit themselves with the area code. Also, you can advertise them anywhere to suit your branding.
Get started with ExpertTexting
Want your vanity number? ExpertTexting is a mass texting service that helps you get the vanity number of your choice. Moreover, ExpertTexting does this at about one-third of the market price. You do not waste credits that you do not use. With our pay-as-you-go pricing, you only pay for the credits that you use to send out messages.