Text Marketing for Food Trucks
The food truck industry has grown to up to 300% in revenue in the last couple of years. Perhaps the reason is that it is the easiest way to begin your own business. Moreover, with covid on the rise, it is a good way to provide food without dining inn. Food trucks take all kinds of food and put it on wheels and make it more approachable to everyone. This is perhaps the reason for quick growth. If you want to reach out even better, then text marketing for food trucks is the way to go.
Since food trucks are about customers and loyalty, you need a fool-proof way to communicate with your audience. Moreover, your communication should be speedy and effective. While social media is a good way of advertising, you need something more personal and timelier.
Text marketing for food trucks gives you the luxury of fast and effective communication.
Why Does Text Marketing for Food Trucks Work?
A study showed that an average American had their phone at least 5 feet from them at all times. Another study showed that an average American checked their phone at least once every 12 minutes. The average open rate of text messages is about 98%. This makes texts a great way for direct marketing. Here are a couple of other reasons why Text Marketing for Food Trucks is the best option.
Speed
One of the best things about text messages is that they are quick and direct. On a slow day, you can send out time-sensitive offers or flash sales. Texts are instant and most of them are read within 3 minutes of receiving them. This is why these sales and offers can quickly bring customers to make your slow day better.
Personalization
Using a service like ExpertTexting for your promotional messages works well in your favor. ExpertTexting allows you to personalize mass messages by setting custom variables.
Sending personalized messages to your audience makes them more attentive to what you are offering. Moreover, personalized messages make the customer feel more important and valued. Watch the video below to know how you can send personalized messages with ExpertTexting.
MMS
Want to increase engagement by 250%? Use MMS! Send mouthwatering pictures of your food to your audience. This lures customers in more efficiently.
We understand that sending MMS can be quite expensive. Use ExpertTexting to send out mass MMS at the lowest prices.
Time Sensitive Messages
Food trucks can change locations every day or as convenient. The great thing about text marketing is that you can send the location of the day to your audience. Advertisements rely on time to retain customers and pass on the message. Text messages are direct and easy to send out in a jiffy.
They serve as great mediums for time-sensitive offers and locations of food trucks.
Customer service
One of the best things about ExpertTexting is that you get two-way messaging. This allows your customers to text you back. Moreover, you can use this feature to manage customer queries.
How You Can Use Text Marketing for Food Trucks?
Using text marketing is one of the easiest ways to promote your truck and have direct communication with your customers. Here is how to use ExpertTexting for food trucks.
- Make your keyword
The first thing you have to do is to create your keyword. Your keyword can be between 4 to 11 characters long without special characters. This keyword can be advertised everywhere for people to send it on your numbers.
Once they do, they will automatically be a part of the group of the keyword. With ExpertTexting, you can make as many keywords as you like. - Advertise your keyword
Once you have your keyword set, you can now advertise your keyword. Invite people to join in to know your location, get exclusive offers, or just know more about your business.
Make sure to be clear about the frequency of the messages so that customers know what to expect.
Another way to advertise your number is to host contests on it. This way when people sign up, you can tell them that they may expect messages from you in the future. - Send promotions
Once you have your account settings, you can begin sending mass texts. Here are a few ideas you can use for your food truck promotions:
Discounts: Send exclusive discounts and promotions to your special regulars to keep them coming back.
Foods: Send pictures of food to your audience to tempt them into coming and eating at your food truck.
Menu: Have specials? Or have you changed your menu? Send updated menu to your regulars via text marketing.
Timings and location: Food Trucks are always on the go. Send your audience your time and location of the day so they can find you easily.
Begin with ExpertTexting
ExpertTexting allows you to set up your account and begin sending messages for your food truck. Use ExpertTexting to send mass texts at less than a cent each.
About the Author
Sign up for free
