Text Marketing FAQs by First Time Users

03/19/2021 | ET Official | Messaging

It is essential to find a reliable and effective marketing platform for your business. No business will invest in a marketing channel without knowing the basics of it. You, as a first-time user of text marketing, will have several questions about it. There is a lot of information about text marketing on the internet. However, it is good to have those facts straight before you begin. Text marketing FAQs are useful to know the platform more. Let’s get into it.

FAQs

What are the advantages of SMS marketing over other channels?

Text marketing offers you the best services. Its sheer services engage and entice customers. Other marketing channels like email and social media marketing are expensive. Moreover, the results are not as quick as text marketing. It is a direct and immediate channel. Additionally, it saves time. It gives a personal touch to your promotional texts that help in luring new customers. It doesn’t only facilitate small businesses but also leads organizations as well. Also, it is a most affordable platform than other marketing channels. Texts offer more privacy to the recipients. The services are not complex like other channels and are easy to use. Additionally, texting helps build strong customer relationships. It allows you to enhance your business at your comfort.
Is text marketing legal?

Yes, text marketing is legal. However, it has some laws and boundaries. These laws are set to make sure that the customer doesn’t get annoyed with unwanted texts. The unwanted texts are spam messages. Your customers would be concerned about their privacy which is pretty obvious. Moreover, the law that regulates text messages is prior express consent. This means that a company or a business can’t text anybody around the world without their consent. Additionally, that means people need to be a part of your campaign or a program to opt-in. By opting-in, they’ll be allowing businesses to send texts to them.
How do I gather numbers?

In-text marketing, you need to take permission from customers to text them. It is super easy to grow your subscribers with text marketing. Firstly, you can use the QR code feature to get more customers. You can put the QR code on the walls or print it on a banner or posters. Interested people will scan the code to join your program or campaign. Secondly, the keyword feature will help you grow your consented member list. The question is how? You can create an easy-to-remember keyword. After that, advertise your keyword everywhere. People will text keywords to join your campaign. Thirdly, you can put a signup widget on your website to gather more numbers. Lastly, you can offer exclusive perks to entice new customers so that they don’t resist opt-in. It’s easy when you play it smart.
Do customers want texts?

Yes, customers want to receive texts from their favorite brands. They crave personalized texts. A survey was conducted to know customers’ sentiment to receive a text from a brand. According to the survey, customers get more engaged with texts. Also, millennials prefer texts over phone calls. Texts are more convenient and less annoying. One of its perks is that it doesn’t need the internet at all. People can be aware of deals and promotions from text better than social media. So yes, if we think in general, most people would love to receive texts from brands they adore.
Can mass texting be personalized?

Of course, even if you are sending a text to thousand people, you can still personalize it. It takes few minutes to give a personal touch to your text. You can add first name, last name, and also you can add variables from the custom field. It doesn’t only give value to the customer but also ensures the effectiveness of the campaign. Moreover, you can change your boring sender ID to a vanity one. If you have your vanity code, you can customize your sender ID. It will increase your brand awareness as well.
What type of messages can I send?

In-text marketing, there are two types of messages that you can send. They are explained below:

Promotional Texts

Promotional texts are sent to deliver deals and offers mainly. The name says it all, you can send exclusive discounts and promotions. You can market and promote your business with promotional texts. It has its perks. You can entice new customers with exciting coupons. Moreover, you can only send promotion text to opt-in numbers. Additionally, you can lure new customers to your brand.

Transactional texts

Transactional texts are not intended for marketing. It is used to send OTPs, delivery messages, and booking details. You can send invoices as well. Moreover, it can be sent to everyone regardless of non-DND members. It has no time restriction; you can send it 24/7. These messages are against an action by a customer.
Can we integrate different channels in texting?

If you are familiar with marketing synergy, you might know its results. With almost 98% of open rates, Text marketing does wonder to the business. The combined effort of texting and other channels can boost a business. It is a perfect channel to integrate various channels like email and social media marketing. You can boost your sales and can increase your ROI as well. It will drive success to your business. Moreover, you can attach links to different websites to redirect people to the particular page.
What phone numbers send these campaigns?

There are a couple of different types of numbers used to send texts. Every business uses a number that suits its needs. It also depends on the number of people you are targeting.

Here are the numbers:
I. Shortcodes
II. Toll-free
III. 10 DLC

Shortcodes are 5-to-6-digit codes used to send texts to millions of people all at once. Its throughput is higher than other numbers. Toll-free numbers can also send text messages for your campaign but smaller throughput. It has limitations to send texts. However, as mentioned above, it depends on the business’s need. Last but not least, 10DLC has just joined the text marketing world. It is also a 10-digit local number with better deliverability. It also has a higher TPS. Therefore, businesses must know what’s the best number for them to target certain customers.

Begin with ExpertTexting

As a first-time user, you should start with the best text marketing service providers. ExpertTexting offers you the best services of all. it includes personalized texts, two-way messaging, scheduling, and much more. It is a platform that values customer time and money. It offers all its services as pay as you go. So, if you are new, sign up and get started with ExpertTexting’s free trial. Enjoy the services and get to know better for your business. Feel free to ask for text marketing FAQs.