Text Marketing Branding for a Hairstylist
A study showed that 71% of women were loyal to their hairdressers while 65% of men remained loyal. Of course, your hairdresser is one person that needs to stay loyal. As an independent hairdresser, you can make clients. Retaining these clients is the hard part and building that loyalty can be a challenge. In this guide, we will tell you how you can use text marketing branding for your brand of a hair salon or even as a hairstylist.
What is personal branding?
Personal branding is when you use branding to make yourself known. You do not necessarily have to be an entrepreneur. You can also provide one service on the go and be a brand. Branding is your story that people associate with you. Hence, you have to choose it very wisely.
The first step you can take is to understand how you want to be represented. Hence, in this case, hairstylist. Narrow down your aspect of what you do best. Do you cut hair well? Do you color your hair best? Or are you a master at different styles? You can also go a step ahead and make your brand yourself. If you are an allrounder, something about your personality can become your brand.
Here is how you can define your brand.
How to define your brand?
For you to define your brand, you need to keep a few things in mind. Here is how you can define your brand.
What type of content does your brand have?
When you begin marketing for your brand, the first thing to ask yourself is the kind of content you will be posting and advertising. Will be putting it up in newspapers? Will you use social media? Or, since it’s a personal brand, you can go for the very versatile and personal text marketing. Text Marketing allows you to send messages directly to your clients for promotions.
The type of content that you choose will also include the tone you want to keep. Do you want it to be formal, playful, etc.?
What do you know and what is your passion?
When you define your brand, you need to associate something with yourself. Since the association becomes a part of your identity, you need to excel in it. When it comes to hairstyling, there are several aspects. When you build your brand, you should narrow your field of excellence and use that to create a brand story and your identity.
When you have that one particular thing, ask yourself the kind of values you put out. Your values will make a big chunk of your brand and how people see it.
Who is your target audience?
When branding, keep in mind your target audience. Your audience helps determine your approach to them and you can know what they want. Moreover, you can also find out what channel they are most active on. Additionally, you can make decisions like the content, tone, and approach. We have a comprehensive guide on how you can know your customer better. Click on the image below to read it.
Channel of communication
One very important decision you need to make is the channel of communication you choose for your brand. The right channel will allow you to connect with your audience through advertising and also for customer service. While there are several channels out there, the best one for a hairstylist is text marketing. If you use a platform like ExpertTexting, apart from mass texting, you can use it for two-way communication, personalize messages, as well as for one-on-one texts. With a whopping open rate of 98% and a response rate of 90 seconds or less of 75% of texts, this is the best way to reach out to your customers. Click on the image below to know why you should use text marketing.
How to share your brand?
The first thing you need to do is to build your list. When you sign up, you can create a keyword. Make this keyword unique but easy to remember. Now promote your keyword everywhere to allow people to join your list.
ExpertTexting offers you multiple list-building tools. You can also make a QR code for this particular keyword. Put this on your social media, and flyers around. All the customer has to do is to scan the QR code to be your subscriber.
You can also use the signup widget tool to place a widget on your website. This helps drive all the website traffic (if you have any) to texts. Watch the video below to know how you can make a signup widget.
How can hairstylists use text marketing branding?
Text marketing is the most versatile channel for marketing and establishing your brand. It has a high response rate which makes a quicker ROI. Moreover, text marketing laws are strict. They allow you to send messages to only people who opted in. The opt-ins are your high intent clients that are interested in you which is why they want messages from you. Click on the image below to know more about opt-ins.
Once you have your list you can begin using it in the following ways:
- For appointments
One of the best things about texting is that it is a two-way street. Hence, it allows you to use it for more than just marketing and promotions. Your clients can book their appointment directly by responding to you. Moreover, if you choose ExpertTexting, you can manage one-on-one services and responses to manage your time. - For feedback
If you wish to build client loyalty, then you need to keep improving. Use text marketing as your go-to tool for getting feedback. Try to implement the feedback as much as possible to ensure that you improve with your customers in mind. Moreover, when you make the change, be sure to tell your customers. This allows them to understand and realize that they are important. - Promotions
Of course, you can use text marketing the way it was intended. Send out promotions, special discounts, and even offers to your clients. You can also use text marketing for added incentives like exclusive discounts, or coupons against giving feedback.
Begin with ExpertTexting
ExpertTexting is a mass texting service that allows you to brand yourself as a hairstylist. Reach out to your clients from the most personal marketing channel. Use ExpertTexting to schedule messages, personalize messages, and do more. We offer a pay-as-you-go service to ensure that you do not get into money and time-wasting monthly and annual plans.
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