Pharmaceutical Marketing with Text Messages

Pharmaceutical Marketing with Text Messages

The Pharmaceutical Industry is another industry that is advancing with text marketing. At ExpertTexting we have seen the game of the pharmaceutical marketing change. Here are the best practices for your pharmaceutical industry to enhance your marketing.

Using texts for pharmaceutical marketing

There are a couple of restrictions around the HIPAA act and the TCPA. These limit you from sending out any PHI. Personal health information includes the names and details of the prescription. Hence, keep in mind that they are not mentioned. Moreover, the TCPA requires customers to give prior express consent. This ensures that you are not spamming them. However, there are still ways you can use mass texting for this industry.

1. For refill and reminders
   
   One of the best parts about mass texting is that it is for more than just marketing. One of the ways pharmacies use ExpertTexting is to send reminders for refills. For people that opt-in, pharmacies remind them to take their medication. Moreover, they track when the medication is towards the end. A message for refills can go out.
   
   This allows the consumers to stay on track with their medications. Moreover, it helps avoid running out of medication at odd times. The best practice for this is that patients send a message for a request for refills. Pharmacies can reply and make arrangements to refill with proper doctor guidance.
   
2. Prescription updates
   
   One way mass texting helps is with communication and updates. Customers that opt-in can receive messages of when their prescription is ready. Also, you can send the invoice. Moreover, details like insurance coverage are also easy to communicate with mass texting. With ExpertTexting you can send these mass texts with custom fields easily.
   
   Moreover, if the prescription is out of stock, it becomes a good idea to relay it to the customer before time. Hence, communication becomes faster and more efficient. Since medication is a sensitive issue, it is a good idea to be open in communication.
   
3. Pharmacy events
   
   If your pharmacy holds events and free checkups every once in a while, then you need your audience. Simply sending mass texts allows your customers to know about health fairs and seminars that you might hold.
   
   Moreover, pharmacies generally offer free checkups and such, to grab walk-ins and promote events. Text message marketing allows users to enjoy these events and be up to date with them.
   
4. Staff messages
   
   A lot of the pharmacies are open 24/7. Hence, it is important to manage staff duties. Mass texting allows you to make a group with your employees and keep them in the loop. Moreover, for any updates, you can simply send them messages so they know what to say to the customer.
   
   Instead of sending emails and sending notices, they can receive the updates on their hands. This helps enhance communication internally and keep things running smoothly.  

Get started with ExpertTexting

ExpertTexting allows you to send marketing texts easily and efficiently. Begin today to get features like two-way messages, and personalizing of messages. With ExpertTexting, you only pay for what you use.