Patient Retention with Mass Texting
While the healthcare industry has some limitations when it comes to mass texting, there are still plenty of ways you can use it. One of the best ways to use Mass texting in the healthcare industry is for patient retention. Of course, this does not mean wishing that someone gets sick. However, it does mean using patient retention strategies to ensure that they come back to you.
Here are a couple of patient retention strategies that you can try.
- Increase convenience
One of the worst things for any kind of customer is the user experience. Imagine if you somewhere and have to go through the hassle of appointments, then check-ins, and more. The system has its importance. However, why put the patient through that?
To ensure that the system remains organized and the patient remains satisfied, there has to be a middle ground. Mass texting gives you that middle ground. You can increase the convenience of patients by enabling two-way communication. Patients can simply book appointments by texting and you can manage the rest.
Moreover, with mass texting, you can send reminders. This helps ensure that there are reduced no-shows. You can also send personalized messages. With the appointment date and time, you can help patients stay in the loop of when they have to visit.
- Surveys and Feedbacks
Customer satisfaction is very important. However, you cannot achieve it if you do not know your customer. Moreover, you need to know what your customer wants. Hence, it is important to look out for feedbacks and surveys.
However, if a visiting patient gets a form after their check-up, they may not fill it out. Moreover, it reduces the idea of convenience. Mass texting allows you to send surveys, polls, and request feedback. You can link survey forms on text messages as well. ExpertTexting gives you link shortening features. These help in ensuring that your link compresses to minimum characters. Apart from checking the responses, you can see the clickthrough rate on these links as well.
- Expand your presence
If there is anything that covid taught us, that is your presence matters. Do not depend on interacting face to face with people only.
However, when it comes to mass texting, several concerns limit you to the possibility. However, there are some loopholes around it.
For example, the hot topic is covid vaccines. Of course, patients have several questions. Gather these FAQs and answer them through mass texting. Make sure you do not mention any specifics or give out the PHI of any patient. Keep it generic, keep it informative.
- Value for customers
Apart from patients getting healthcare from hospitals, there is little to nothing they do. However, text messaging allows you to be more creative and take it a step ahead.
At ExpertTexting, we have seen healthcare professionals sending out mass texts to remind patients of their prescription refills and take medicines. We find this a very amazing way to give value to the customers for their interaction with the hospital.
Begin with ExpertTexting
ExpertTexting is a mass texting service. With ExpertTexting you can send out messages to help retain patients. You can send personalized messages, enable two-way messaging, and so much more. The best thing about ExpertTexting is that we do not charge you for plans. They may expire and waste your money. We give you pay-as-you-go pricing so that you only pay for the credits that you use.