Must Haves in Your Text Message Campaigns

Must Haves in Your Text Message Campaigns

Sending text message campaigns is very easy when you use a service like ExpertTexting. Text message campaigns have proved time and time again that they are more effective in quick ROI than any other marketing channel. Moreover, you can measure KPIs after every campaign to see what works for you and what does not.

Before you jump in and begin your text message campaign, it is important to know how to make it as close to perfect as possible. Just so you do not have to use the trial-and-error method, here are a few things that are imperative to have in your text message campaign. No matter what your business industry! If you are sending out promotional messages then you should have the following components in your text message for the best results.

1. A Goal
2. The Right Contacts
3. Precise Message
4. Call to Action
5. The Right Time
6. KPI Measurability
7. Create Your Text Message Campaigns with ExpertTexting

A Goal

Perhaps the most important component is a goal that you should have in your campaign is a goal. This is the general law of marketing that whenever you begin, you need to have a goal. Your goal cannot be having more sales or getting more revenue. That is the ultimate aim that your business has. Your goal should be specific and precise to your campaign. If you want more sales, then your goal should be an increase in revenue by 40% or something similar.

We highly encourage using the S.M.A.R.T system to set your goals. The following is what the S.M.A.R.T system is all about

The S stands for Specific. Having vague goals like increase reach, get more revenue, or be popular, are examples of vague goals. Your goals should be more vivid and directly proportionate to the campaign that you run. Ask yourself the following questions to find more specific goals

• What is my end goal?
• Why is my end goal important?
• Who is my demographic?
• Where is my target audience?
• Which resource am I using for this campaign?

The M stands for Measurable. The tangibility of your goal or approach is equally important. This allows you to measure it. Measurable goals become much easier with text marketing. For example, if your goal is to reduce your opt-outs in comparison to the last campaign, then ExpertTexting helps you. You can easily track your audience after each campaign.

The A stands for achievable. We all want our businesses to flourish. However, you cannot run a campaign and expect 100% ROI. If you are sending messages to 100 people, not everyone will respond to you and you need to accept that. Hence, set short and achievable goals for each campaign.

The R stands for relevancy. It’s good to give public service messages and other nonpromotional campaigns. However, they should never leave the side of relevancy when it comes to your business. Each campaign makes the image of your brand even more vivid. This allows you to enjoy promotional and nonpromotional messages while keeping your brand active in your consumers’ eyes.

The T stands for Time-bound. Never forget that every campaign that began, needs to end. Always set a time limit to end your campaign at the right time. You can always extend the time. However, do not get into the campaign without thinking about its end.

By following this simple acronym, you can set a vivid goal which is the first and most important compound that your text message campaigns should have.

The Right Contacts

Running a text campaign with the legal audience is important! However, sending it to the right kind of audience is important too. You can achieve this in multiple ways.

The first is to make sure that when you advertise your keyword, you are advertising to the right audience. However, text marketing has an advantage here. Even if you advertise to a huge group, only the people who are interested in your business will opt-in to receive messages from you.

Your business can be quite versatile too. Hence, you may have contacts for opt-in and such. However, your campaign may require a specific audience. For example, if your restaurant is holding a special on Women’s day offer for women only, then sending it out to men may not be the best idea. A service like ExpertTexting allows you to segment your groups to send out relevant campaigns to the right audience only. You can add unlimited groups and add each contact in several groups.

Precise Message

Now that you have the right goal and audience to send your campaign, your campaign should be precise. Text messages are meant to be short and sweet. Hence, making long messages that take time in reading can backfire. A standard text message is 160 characters. While ExpertTexting allows you to send up to 800 characters for smartphones to concatenate them into one. It is still the best thing to stay in 160 characters as much as possible. We have a detailed guide on how you can remain precise and short when it comes to crafting a message. Click on the image below to read it.

Call to Action

Imagine if you get an invitation to an event. However, you have no address to go to! What will you do? Maybe call the host and ask them? But the stance stays, the invitation should have had the venue!

Calls to action are the same. When you send a promotional message, you need to ensure that your customers have somewhere to go. Hence, a phone number, email address, or even a link makes your CTA button. If you are sending out a text message campaign, then leaving this out is not an option.

The Right Time

Another important component that you should have in your campaign is the right time! When a message goes on at the right time, it is opened in less than 90 seconds – at least most of them are as per stats! Even if the message is not opened at the very second, it does eventually reach the recipient and they can open it whenever they like. However, it comes with plenty of risks. Your recipient may get annoyed and may opt-out.

Hence, one must-have for your text message campaign is the right time! The general rule of thumb is to send it out during business hours. This is the safest time. However, the timing may vary. Click on the image below to know how you can send your campaign at the right time.

KPI Measurability

The last thing you need to have is the right approach to measure all your key performances. These allow you to manage and measure your campaigns so you know what changes you need to make.

If your text message campaign does not end with you measuring the data and response then you may be missing out on a better approach. Here are several other ways to measure KPIs. Click on the image below to read more about it.

Create Your Text Message Campaigns with ExpertTexting

ExpertTexting is a mass texting service that allows you to send your text message campaigns more efficiently than ever. You can personalize your mass messages, make several groups and keywords, and even manage one-on-one conversations with your recipients. Watch the video to know how you can send your campaign with ExpertTexting.