Mobile Marketing: Everything You Need to Know
The best marketing channel is always where people spend their time the most. It has evolved from radio to television, and now mobiles. Mobile Marketing is the newest form of marketing because it is the most effective form of communication. According to Statista, an average US adult spends about 3 hours and 35 minutes on their phones every day. This number keeps on growing.
Keeping these numbers in mind, it is impossible that marketers not make use of the phone. The best thing about phones is that they have more than one medium to use for marketing. In this guide, we will talk about all kinds of Mobile Marketing. Let us also see which one is the most versatile.
What is Mobile Marketing?
Mobile Marketing is a digital marketing form to reach out to audiences on their phones. Since smartphones have so many different aspects these days, the mobile market is omnichannel marketing. There are several types of them that we will talk about.
The biggest reason for the success of marketing on phones is that the information is always on display. The constant presence of phones in almost everyone’s life allows marketers to reach out any time in almost any form.
While there are a whole lot of different forms of this, we will talk about the four most popular and fruitful ones.
- Text Marketing
Perhaps the most popular and ROI-based marketing is text marketing. Text Marketing is sending promotional and forms of text messages from applications to people. This works because a user does not need necessarily need a smartphone to receive text messages.
The biggest competitor for text message marketing was once email marketing. However, marketing experts pretty soon realized that the open rate of both is miles apart. Emails open at a frequency of roughly 18%. On the other hand, texts have an open rate of over 95%.
One of the major advantages of text message marketing is that they are omnichannel within themselves. You can simply add attachments, web links, map links, app links, or any other link to redirect the user to another channel.
Each text is about 160 characters long. However, you can increase them to make one long message. Smartphones concatenate these messages into one. Different services have different limits. ExpertTexting allows you to craft a message of up to 800 characters which is about five messages.
Text message marketing is not limited to just promotions. You can send transactional messages as well. These texts are against an action by your customer. Moreover, you can send appointment reminders, personalized messages, surveys, coupons, and the limit is almost endless. - App-based Marketing
App-based marketing is another form of marketing that can be over the phone. However, this kind is limited to people who have a smartphone and who download the app. Businesses generally create an application for their functioning. Thus, allowing people to easily toggle around the services.
These apps give push notifications or give in-app updates. This way the users know what is going on.
Apart from these applications, you can also use others to advertise your business. The easiest example is social media applications. You can run your ads thereby targeting your customer demographics. - In-Game Ads
According to ScaleTech, about 50% of smartphone users play games on their phones. App Stores have paid and free games to download at the touch of a button. Most of these games have in-game adverts. These ads are one of the ways of mobile marketing.
However, you need to know your customer and have thorough research to know your demographics, and if your target audience plays these games. - QR code marketing
One of the best things to ever happened was the invention of QR codes. These are quick response codes that require little action from the user.
QR codes are like barcodes. There are differences in everything. However, generating them has become easier. Moreover, anybody with a smartphone can download the scanner and be redirected to the page. QR Code in mobile marketing allows users to simply scan the code and it takes them to the relevant website, application, or anywhere else.
QR code is also used in text marketing. Simply scanning the code allows your audience to opt into your list without much action required.
Which is the best?
Asking which mobile marketing method is the best is like asking everyone their favorite food and expecting the same reply. Different businesses have different approached to marketing. Moreover, they require a different channel and strategy.
One channel that almost seems to work for everyone is text message marketing. The top reason is that this channel redirects you almost anywhere. Moreover, it only supports interested candidates. Hence, not every other person will get these texts. This factor helps in saving money as well as saving the huge radius of dead audience.
Begin text marketing with ExpertTexting
Text marketing is one mobile marketing channel that you need to adapt to today. Use ExpertTexting to begin and be a step ahead. ExpertTexting offers you a pay-as-you-go service so that you do not have to pay for extensive plans that expire.
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