Maximize Bar Marketing with Text messages
After the global pandemic of 2020, things are finally seemingly getting better. The process of vaccinations is nearly half the population of the US. This means that bars and nightclubs are slowly starting to open and normalcy is prevailing slowly. If you want to bring your business back in the game then bar marketing with text messages is just the way. Text messages are direct, instant, and have an open rate of 98%. This allows more people to engage and easier conversions.
In this guide, we will tell you everything you will want to know about bar marketing with text messages. Once you understand the science behind this, head on over to ExpertTexting to begin mass texting.
Advantages Of Using Texts for Promotions
Using text messages for bar marketing is very beneficial. Text messages reach directly in the hands of the users. Apart from this, there are plenty of other advantages to them. Here are a couple of advantages.
- Texts are inexpensive
One of the top ways texts are beneficial is because they only take a few cents to send out. If you are using ExpertTexting, then you can send out mass messages for less than a cent each. Other services providers usually charge you by the month or annually. This makes wasting credits become easier and eventually you either run out of credits or you have to buy more amid the term. However, ExpertTexting offers you a prepaid service. You only pay for the service that you use. Moreover, your credits never expire. - Texts work on all phones
Even though we have real-time messaging in this age, text messages are still considerably better. The reason is that texts work on all kinds of mobile phones. They can be feature phones or even smartphones. Moreover, texts do not require you to download an application. If you have a phone and a few network bars, you will receive messages. This is also a reason why text messages work best in emergencies. - Voluntary audience
Not all of us are keen on watching commercials all the time. Moreover, not all of us want to be bothered by hundreds of emails in a day from brands selling their products. However, this may be an exception when we talk about our favorite brands. Text marketing is perhaps the only marketing channel that runs on permission-based marketing. Permission-based marketing allows the audience to become your high intent leads and increase your engagement. Having a few engaging audiences is better than having a mass of dead audiences. With a voluntary audience, you can also save time and money.
There are several other advantages of sending text messages for promotions. These are a few that work best for bar marketing. Click on the image below to learn more.
Use Of Keywords in Bar Marketing
One of the most common features you have is keywords. Keywords are short words or phrases that your customer can use to opt into your services. Keywords are beneficial to help segment your marketing and allow easy signups.
When you create your account, you get a number. You can create unlimited keywords. These act as groups and automatically add the people who send the keyword. These keywords are easy to work with. You can segment groups and make multiple types and purposes of marketing.
Your customers can simply respond with a certain keyword to become a part of promotional messages for a particular event or day in your bar. This once again allows the highest intent leads to be a part of your marketing audience. Moreover, you get more ROI in return.
You can use keywords to request feedback, group your contacts, or even answer queries. Choosing the right keyword in this regard is the most important thing. Click on the image below to know how you can pick your keyword.
Precise Targeting for Your Audience
Another important aspect you will get with text messages is precise targeting. When you use a traditional channel of marketing, you target the masses. No matter how much fencing you do, you will never be able to be as precise as with text marketing. Text marketing is direct and people voluntarily opt-in to receive messages by a business. This process makes the marketing channel precise.
However, you can make it even more precise for your bar marketing. For example, if you have a special on Wednesday for women only, you can make a group of women only. Send the text blast to the precise group only. This will increase your response rate and engagement rate. Moreover, you save money on the precise intended audience only.
This process also helps save your opt-outs. Your customers will never feel overwhelmed by the number of messages that you send. The reason begins that they will only receive the ones that are relevant to them.
Run Contests
Bars usually hold trivia and contests on-site. However, text marketing allows you to hold these off-sites as well. Create a special keyword and invite people to join your contest. Contest winners can get a special offer or discount in your bar. Moreover, increase walk-ins by giving something to the participants as well.
Contests and sweepstakes create more engagement and increase the response rate. Moreover, it gives your customer the illusion that they are not the only ones investing in you. You are investing your time and money in them as well.
Creating A VIP Buzz
One of the best ways to lure in people is to create a VIP buzz in your bar. These can work as your loyalty programs. Create a buzz around the VIP members to lure people into your club. You can make this program eligible for people who bring a friend or win a competition.
You can also add VIP customers in one group to message them according to their plans and promotions.
Information text blasts
You can use bar marketing with text messages for virtually anything. However, if your bar has a theme, then you can work around it and send informational or promotional messages. For instance, if you run a sports bar, you can always send out game timings and offers associated. This allows you to get instant and more walk-ins.
You can also advertise your keyword with the game name to ensure that people opt-in.
Begin with ExpertTexting
Want to take your bar up a notch? Begin mass texting with ExpertTexting today. ExpertTexting offers you the lowest possible prices in the market. Segment your audience, create an unlimited tool, and do much more with a prepaid text marketing service.
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