Mass Texting vs Group Messaging – Which is for me?

Mass Texting vs Group Messaging – Which is for me?

Mass texting is one of the most modern ways to promote your business. However, mass texting vs group messaging is always a matter of confusion.

Let us discuss both and find out the difference so you know what to use.

What is group messaging?

Group messages are messages that you can send from your phone to three or more people. Group texting does not require any software. Most phones offer this feature in their messaging application. However, there is a catch.

Group texting usually allows only a limited number of recipients in one message. It varies from the phone and the operating system of the phone. Older phones may have only 10 while newer ones may increase this number to ’30s or ’40s. Hence, the limitation makes it unsuitable to send marketing messages. You can use it to send a message to your family and friends, though.

Group texting is also in MMS form. You can make a group on your device, but it will send as an MMS. Hence, people who do not have MMS enabled in their phones, may not receive them at all.

Another catch for group texting is that it is only for friends and family. The structure is not for business and marketing and cannot be used for the purpose

What is mass texting?

Mass texting is slightly different. It is not for a group of people. It is to send out many messages at once. Sending out mass texts requires you to use an additional service. One of them is ExpertTexting, which has affordable rates. There are more, but their pricing plans are monthly that can easily waste your money.

Mass texting is perfect for marketing your business or organization, inviting people to church or religious spaces, and more. Overall, you can send high volumes of messages in one go.

There is no big catch for mass texting, except that you have to remain ethical. Ensure that the people you send messages to are voluntarily receiving these messages with prior consent. This process is called building your audience or your “opt-in”. Mass texting ensures delivery to every recipient provided that the number is valid.

Mass texting vs Group messaging – which is for me?

Mass texting vs group messaging is a common confusion. If you want to send a few messages every once in a while, then group messaging is a great option.  The cost of the messages is as per your network carrier or your phone plan. These messages also send out as MMS. Group texting is for friends and family only. It is for communication and charges according to your carrier.

However, if you want to send volumes of messages to your consumers and audience, then mass texting is for you. Each message sends out as a text message instead of MMS. You can build your audience accordingly and send out promotional messages or for any other reason. Mass texting is for business uses, and helps efficient delivery to each recipient. Some services give you a monthly plan, which means all the unused messages go to waste. However, ExpertTexting has a ‘pay-as-you-go’ plan. This plan allows you to use as much as you need without wasting a penny.