Importance Of Ecommerce Notifications Via Texts
One of the most emerging businesses in the eCommerce industry. The ease that goes into eCommerce makes it loved by almost everyone. Ecommerce allows consumers to sit in the comfort of their own homes and manage their shopping. For business owners, eCommerce allows them to work without spending a fortune on shopping spaces. Adding eCommerce notifications via text adds to plenty of advantages to both parties.
In this guide, we will talk about the importance of eCommerce notifications via text messages.
What are text notifications?
Text messages that are used for business against action are called text notifications. Similarly, eCommerce notifications are pieces of information sent to the users of a particular eCommerce business. These are also against an action taken by the customer.
Text notifications are instant, direct, and simple. They pass on the relevant information precisely so that the customer may get it in time.
Ecommerce notifications via texts help in bringing the pros of text message marketing into eCommerce. The advantages make for plenty of reasons that show the importance of eCommerce notifications via text messages.
Why send eCommerce notifications via text messages?
Sending eCommerce notifications via text messages has major importance. Here are the top reasons of importance.
- Higher open rate
Ecommerce notifications require instantaneous and direct delivery. While email marketing is a form of direct marketing, it has an open rate of only 18%. Text messages, on the other hand, have an open rate of 98% and maybe even more. Perhaps this is because emails are easier to spam because of the lack of solid regulations. However, text messages have very strong laws and must be followed every step of the way.
Another reason can be is that new sender emails usually end up in the spam folder. These then become easier to miss out on. On the other hand, text messages are in one place – new sender or old – they do not have a spam folder to go out of sight. Of course, you can blacklist the number. However, initially, you will get the number. - Save time
If you use a service like ExpertTexting, you can enjoy the benefits of using an API for your system to make the messages automatic. Or, you can also use ExpertTexting’s Zapier integration to set a trigger and action or a zap. This helps save a lot of time and makes the workflow process more automatic.
You can also use ExpertTexting to set up welcome messages, schedule text messages, or set up recurring messages. These help in saving time and labor hours. - Affordable
Another major reason to send eCommerce notifications via text messages is that they are affordable. Text messages, generally, all over the world are quite cheap. However, they cost even less when you chose to use ExpertTexting. ExpertTexting allows you to send text messages for less than a cent. This gives your notifications a 98% chance of opening in less than a cent. - Personalization
If you are using ExpertTexting to send out your eCommerce notifications via texts, then you have an upper hand. ExpertTexting allows you to personalize mass texts.
You can set up five different custom fields for each contact. When you send out the messages, simply set the custom field. This makes the messages personalized when you send them. These messages can have anything ranging from name, last name, or even email address. You can set the custom field as you wish. - Grouping
ExpertTexting uses the power of segmentation and groups to help you manage your database. You can make as many groups as you want with contacts that you think are usable. As long as each contact has given prior express consent, you are good to go.
Create several groups of different target audiences and versatility and send messages accordingly. This helps save money and target only the relevant audience. Moreover, you have the highest intent leads so there is a good chance you get a better ROI. - Recapture audience
One of the most common aspects of eCommerce is the abandoned cart. The abandoned cart is when people put items in their virtual cart and instead of proceeding to buy them, they abandon it and move on. Targeting these audiences is extremely important.
To help with this, all you have to do is use the ExpertTexting and Zapier integration. As soon as the cart is abandoned, a notification text can be sent to the buyer. This allows you to recapture the customer that left you halfway. Most businesses offer additional discounts or incentives so that customers can make the purchase.
Mobile traffic makes up to 70% of the entire web traffic. This means that most of your audience will be on their phones when they visit your website. When you send them a text message, they can make the decision instantly. However, when you send them an email, they will have to log in and check it at another time. It might be too late by then. - Shipping notifications
There is probably no longer time than the time it takes for an online order to be delivered. Even if it’s same-day delivery, it still seems forever. The only thing that helps the buyer keep going is shipping notifications. A lot of companies offer trackers. They are good too. But shipping notifications via text messages are better.
Sending updates on when the parcel is out for delivery when it is reaching, and so on can be very soothing to the buyer. Moreover, it adds to the customer experience.
Begin with ExpertTexting
ExpertTexting is your one-stop solution to all texting needs. You can send mass texts from the ExpertTexting platform, or you can use the API for your eCommerce needs. You can also create a zap on Zapier to trigger an action.
About the Author
Sign up for free
