Build Your Brand with Business Texting
Text marketing is one of the best ways for young and even established businesses. It is the most advanced way to reach out to your audience, directly and have instant results. Apart from promotions, business texting also allows you to build your brand.
Why is it important to build your brand?
Building your brand is one of the most important things to do as a young or small business. It helps make an image for your business which eventually helps in customer retention and brand recognition. A simple example is Apple. Apple built its brand to the point that now when you see something with a bitten apple, you know without fail that this product is by Apple. Moreover, you have a certain image. So instantly, you can connect it with high technology, the price range, and a level of satisfaction.
This in turn creates a ‘brand consciousness’ from your customers. Customers become loyal to the brand and subconsciously go after the brand that has the best branding or the best image.
Apart from all this, building your brand allows your audience to relate to the brand. It is a way to grab the attention of your customers and make them loyal to your service.
How to build your brand with business texting?
There are several ways to build your brand. It can be your logo, a special product, or the customer service that makes your customers come back to you. One of the ways you can build your brand is through texting. The following is how you can build your brand with business texting.
Give value to your customers
One of the best ways to build your brand is to make it about your customers and a little less about yourself. Of course, you want your business to flourish. However, if you keep that goal in mind, it might be emptier than create a sense of loyalty for the customers. Take for instance a restaurant. They may aim to serve 1000 people in a day. They achieve it through immense marketing, discounts, and other methods. However, they serve untasteful food with crappy customer service. They may even build themselves for a couple of years. But none of the customers return. The aim for revenue may be achieved. Contrarily, they may not be able to build their brand.
Hence, your business should be about giving value to your customers so that they become your regulars and your loyal. You can give this sense of importance to business texting.
With texting, you can simply send out mass promotional texts. Moreover, your customers can respond to your one-on-one. Emails and letters are one way to go as well. However, texting allows you to be swift in your responses and put out fires before they blow up your business.
You can use ExpertTexting for two-way conversations for better customer service. The main idea is to give what your audience wants and make them feel that you are there for them. We have a comprehensive guide on customer service with texting. You can click below to read it.
Get feedback
There is nothing more important than feedback when it comes to small businesses. It is important for larger businesses too. However, building your brand requires a good word of mouth.
In the digital age, word of mouth is not limited to your friends and family only. One tweet, one Instagram post, or even a rating on Google can reach out to the whole world in a matter of minutes. Hence, make your reviews and feedbacks the backbone of building your brand. A study showed that nine out of ten buyers purchase after reading online reviews. Perhaps this is the reason why influencer marketing is another way to build your brand.
While your new customers are always looking for reviews, your old customers may not leave one. Another study showed that only between 5% – 10% of consumers left reviews for their business. This small percentage influences about $400 billion of the entire e-commerce sales revenue. Imagine the effects of more people reaching out to your business.
Text marketing makes this easy as well. Simply send a message to your consumers to leave feedback on your page, and watch the magic happen. Since texting is omnichannel, you can add a link to any webpage where you want your review.
Your consumers may still not be on board with writing a review. To make it even more effective, you can offer a special incentive in return for reviews and feedback.
Customer engagement
Customer engagement allows your customer to have a sense of security towards your brand. Since most businesses communicate through virtual means – be it text, or even social media – customers feel that they’re talking to robots. Hence, build your brand by making it relatable through customer engagement.
Texting allows you to instantly engage with your customers so that they can engage with your business. You can simply hold contests, talk to them, ask them questions, and more. If you are using ExpertTexting for mass texting, then you can also personalize the mass texts. These make the customer feel like they are talking to a real person instead of a phone. Moreover, it helps them make better decisions for your business revenue. Our guide to customer engagement marketing will help you understand engagement better. Click on the image below to read it.
Nonpromotional texts
One of the biggest mistakes that you can make while building your brand is to promote excessively all the time. While sending promotions and updates on your business is important, it is not the only thing you should be sending out. Sometimes nonpromotional messages do the job even better.
Nonpromotional texts can include many things. These include contests, tips and tricks, and general brand awareness. Here brand awareness refers to the products and services of your brand and not about your business.
With text marketing, marketers also send simple birthday wishes to their customers. Moreover, on holidays if you think you do not have anything to offer, simply send a wish and you are good to go.
Even though nonpromotional messages are imperative to build your brand, never leave behind your CTA. The call to action is like salt for your text message. Without it, nothing will matter. Instead of calling to make a purchase, simply invite them to interact with your brand anytime they prefer.
Begin with ExpertTexting
ExpertTexting is a mass texting service that allows you to do business texting to build your brand most efficiently. We understand the importance of capital for small businesses. This is why our prices are only about one-third of the market prices. Moreover, we charge at a pay-as-you-go pricing so that you only pay for the messages that you send out.
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