Black Friday Marketing with Text Messages

11/08/2021 | ET Official | Messaging

Covid-19 has managed to change the game in many different ways. Like 2020, 2021 will also see plenty of changes during black Friday. A lot of areas have strict rules on a lot of people in one place. Keeping that in mind, as a business owner you need a new way to think and become a part of the Black Friday marketing.

While you can decide on marketing traditionally, you can take it up a notch. Black Friday marketing with text messages is an effective way to manage your business on the busiest day for stores of the year. Moreover, text messages allow you to reach people who prefer e-commerce far more effectively than other means of marketing.

Still, confused? In this guide, we will talk about ways you can use text marketing with samples to help you through this black Friday.

Build your list for Black Friday

Since text marketing is based on permission only, this process is unmissable. ExpertTexting gives you plenty of list-building tools. These help you gather permission from people that are interested in your brand.

The first method is to create your keyword and advertise it everywhere. When this keyword is sent to your business number, the sender becomes a part of your list. The auto-response further helps in the confirmation of permission. For more information on keywords, watch the video below.

While keywords are effective and short, they still have a chance to cause human error. If the wrong number or keyword is typed, the lead will go to waste. To help with this, ExpertTexting has a QR code system. QR codes are made against each keyword. When the customer scans it, they are redirected to their default messaging app. Here there is a preaddressed and pre-drafted message. All the customer has to do is press send and they become a part of the list. Watch the video to know more about QR codes.

You can advertise your keyword or QR code anywhere you like. A few ways you can advertise is

At checkouts
In newspapers
On social media
At the end of emails
On flyers
And more…

If you have a website, ExpertTexting allows you to create your signup widget as well. All you have to do is design the widget with ExpertTexting and copy the script to your website. The video below will tell you more.

To help remove the human error factor, we also have the option to design your click to join button. This button is made against a keyword. Simply design it and copy the script anywhere on the website. Click to join is an exclusive button for web traffic from mobiles. Check out the video for details.

Two-way messaging

When you have your list, you can begin using features of ExpertTexting for marketing your Black Friday sales and deals. One of the ways is to use two-way messaging. Two-way messaging allows your customers to respond to you to have a quick chat. It enhances your customer service and helps customers get rid of long waiting lines on phone calls and the wait of emails.

Answer any questions your customer might have related to your black Friday sales. With the ExpertTexting conversational style inbox, you can easily manage your one-on-one conversations. Moreover, you can also send and receive MMS.

Plan ahead

In 2021, Black Friday will be on the 27^th of November. Do you want to send messages only a day prior? Especially this year when the day will be thanksgiving.

One of the most important things you can do is to schedule your text messages. You can schedule messages way ahead so that you do not forget to send them when the time is right.

If you are creating a countdown, then scheduling comes in handy as well.

Send textable coupons

Instead of getting coupons printed here and there, make it digital. Send textable coupons this black Friday. You can send MMS coupons, text coupons, and even QR codes. ExpertTexting allows you to send MMS at the lowest rates in the market.

Most people do not expect coupons for thanksgiving. However, grocery stores and even restaurants can create special coupons or discounts. Click on the image below to know more about textable coupons.

Reminder for flash sales

Flash sales are one of the most effective methods of marketing. Setting up flash sales during black Friday can further enhance your sales.

Give your subscribers a time before the one you will advertise. This will give them the chance to have something exclusive.

For instance, if your sale time is 1 pm to 3 pm, tell them it’s 12 pm to 3 pm. This will give them exclusive access to the sale items before anyone else.

Send a survey

Surveys are extremely important for every business. The great thing about text marketing is that people reply to these surveys. You can hold feedback surveys pre-and post-sale.

For pre-sale surveys, send your questionnaire over text message and ask for feedback. In return, you can offer an exclusive coupon to your customer.

For post-surveys, you will have a chance at bigger data. People will have just shopped from you. Hence, make sure to send and ask for feedback. If you want to give an incentive, you can give an exclusive Cyber-Monday discount voucher.

Begin with ExpertTexting

ExpertTexting is the key to your black Friday marketing. Simply send mass texts and give your customer exclusive coupons and reminders. Use features like scheduling, MMS, and list-building tools to make your marketing even better.

Still, confused? In this guide, we will talk about ways you can use text marketing with samples to help you through this black Friday.