QR Codes in Marketing with Text Messages

QR Codes in Marketing with Text Messages

QR codes are one of the most predominant ways to transfer data and information in the United States and even around the world. One of the reasons why it is so efficient is because smartphones have QR code scanners in them. Hence, using QR codes for marketing different aspects becomes much easier and more efficient.

QR codes are black and white symbols that hold all kinds of data. This is why they work best in text marketing. In this guide, we will talk in detail about how industries use QR codes and the different benefits you get out of them.

Building your list

One of the top ways that QR codes can help is to build your list. ExpertTexting gives you the ease to grow QR codes for building your list. Here is how it works.

The most common way for subscribers to opt-in is to send the defined keyword to the number. Keywords can be made on your own and they are known to show permission. However, if there is a human error in the number or the keyword, you may easily lose a subscriber.

This is where QR codes come in. They are faster and less prone to human error. Once a subscriber scans the QR code, they get to their default messaging app. Here the message is pre-drafted and pre-addressed. This allows the subscriber to simply press send instead of typing it on their own.

ExpertTexting allows you to create your QR code against every keyword for segmentation.

Easy to create

When you use a service like ExpertTexting, you can create your QR code. Each QR code can be made against each keyword. You can use this QR code to advertise your keyword so subscribers can opt-in.

However, if you want to create a general QR code, then there are plenty of free QR code generators. These can store virtually any kind of data.

However, when you choose a QR code generator, ensure that you have all the jazzing features if you require them. Most of the time they will not be free.

Easy to place

Another very huge advantage of using QR codes is that they are easy and strategically placed anywhere that you think you can get the most traffic. When people pass by or see your QR code, it takes them just a few seconds to scan it and get the data from it on their phone. Moreover, you can also use billboards to place huge QR codes. Scanners pick the code from afar too usually and you can get the job done.

QR codes are also easy to place on receipts, pamphlets, and practically anywhere you like. Hence, when you place the QR code, you are maximizing your business exposure.

QR hold more data

Do you prefer using QR codes rather than barcodes? Did you know that QR codes can hold more data than barcodes? While standard inventory still uses barcodes, QR codes are still considered better.

The first reason barcodes hold more data is because they are square. While typical barcodes are rectangular and can be scanned from certain angles, QR codes are more versatile. Being square allows QR codes to be scanned from several different angles and hence store more data.

Another difference is that QR codes are used mostly for coupons, landing pages, or even to subscribe to a text messaging list. While barcodes store crucial information or inventory.

Easy to use

As mentioned above, QR codes are square. This makes them easy to scan from multiple different angles. Hence, they become easy to use. QR code scanners scan the code in microseconds most of the time. Even if you place a tiny QR code, customers can scan them by going close.

These make them less complicated for people scanning it and even for people that want to place it.

Track marketing campaigns

One of the best things about QR codes is that you can use them to track marketing campaigns. All you have to do is to create QR codes for each campaign. Compare each of them to see how each of them was used or performed.

In some cases, you can also see how many times your QR code has been scanned. This allows you to track the way the campaign resulted.

Added convenience

Let us just face it, QR codes are very convenient. If you are using QR codes to invite people to join your text marketing list, then it becomes more convenient for you and your audience.

The convenience for you is that you will never waste a lead. When a customer scans your QR code, they are redirected to their default messaging app. Here they will find a pre-addressed and pre-drafted text message. All they have to do is click send. This helps reduce the human error element.

For the audience, they do not have to waste time or energy in remembering and typing the keyword and sending it to the number. A simple scan and go make it convenient for them to subscribe to your list.

Begin with ExpertTexting

ExpertTexting helps you create your QR code against every keyword. This allows your audience to simply scan and be a part of your list. ExpertTexting also supports MMS messaging so you can send QR code coupons, business cards, and any other piece of information you want to send.