Fathers Day Marketing with Texts
Father’s Day is just around the corner. Hence, as a small business owner, you should start thinking about Fathers Day Marketing. This seasonal opportunity of marketing allows your business to gain some revenue and make some new customers.
No matter what kind of business you have, Fathers’ Day is a great time to boost your business. If you have been using different methods throughout the years, it is time to try something new. Text marketing is one of the most modern and direct ways to reach out to your audience. Unlike other marketing channels, texts are more direct and work in various ways. You can hold contests, polls, and even flash sales through text marketing.
In this guide, we will talk about how you can amp up Fathers’ Day marketing with texts.
Build your list
Before you begin text marketing, you need to have a list. It is highly illegal to text promotional messages to people that have not permitted you. The TCPA is strict about these rules and allows only prior express consent numbers to be on your list. Hence, you need to find a way to have a list of subscribers before you send out Fathers’ Day Marketing texts. Here are a couple of ways you can build your list.
- QR code
One of the best ways to get people to signup to your list is with ExpertTexting’s QR Code system. The QR code is against a keyword. All your customer has to do is scan and hit send. This allows them to join your list. You can place your QR code on social media, flyers, and even on your checkout counter. - Incentivize
If you want quick subscribers, get exclusive offers and make incentives for them. You can give exclusive discounts over text messages. Moreover, you can also offer instant discounts. Tell your audience that subscribing will get them a discount or a special coupon so they sign up. However, make sure to make it clear that they will receive future messages and define the frequency of these messages. - Website traffic
Over 70% of web traffic is through mobile phones. Hence, it is important to convert that traffic to your benefit. The best way to go about it is to put up a signup widget on your website. ExpertTexting allows you to design your signup widget and easily place it on your website. The audience can simply subscribe by filling out their details.
Another way to use your website traffic is with click to join. This is a button that ExpertTexting offers. You can place it on your website. Mobile users can click this button to go to a pre-drafted and pre-addressed message on their default messaging app. This allows fewer chances of human error and you can build your list. - Traditional channels
While text marketing is one of the most beneficial channels, there are traditional methods of advertising as well. these might be slow but are not dead. Simply advertise your keyword or QR code on social media, in newspapers, billboards, and anywhere you can think of. Additionally, you can make a jingle and play it on your local radio to help gain leads. the limits are almost endless.
Fathers Day marketing with texts
Now that you have your list, it is time to use text messaging as your ultimate marketing tool. Here are a few ideas on what you can do before Fathers’ Day hits to get the best on the actual holiday.
- Don’t be stereotypical
For some reason, shopping for men is always more difficult than shopping for women. This is why the most common present on Father’s Day is a tie. These are followed by drills and other items. However, you as a business have the power to change that. Offer things and promotions away from the stereotypical ones. However, make sure your audience knows that you are celebrating the day rather than just cashing it in.
When you make it special for the audience, they can make it special for their dads. Additionally, make sure to remember those who have lost their dad. If you are holding a contest or a giveaway, let your audience know that they can participate in memory of their fathers too. - Personalize messages
Up to 80% of consumers preferred that businesses personalize their shopping experience. This allows consumers to feel more valued and they tend to respond to business well. ExpertTexting allows you to personalize mass texts. Simply set custom fields for each group and send the message out.
You can also personalize messages by creating groups for customers that you are targeting. Similarly, you can make a group for fathers only and send them messages. The only key here is to know your customers to personalize their experience. - Omnichannel
Text marketing is an omnichannel. This means you can use it to direct your audience almost anywhere. If you own a restaurant, direct the audience towards special discounts on your appointment page. Moreover, if you own a retail store, direct your audience towards your eCommerce store. You can direct traffic by adding a link to the message. With ExpertTexting you can also shorten the link to save on characters. - Send coupons
Nothing beats the good old way of coupons. However, with text messages, you can change this to work in your favor. Use the power of MMS to send bright and colorful coupons. Simply make a coupon and send it with ExpertTexting.
Additionally, you can make their QR codes for scanning or a simple ‘show this and get a discount. Coupons are the best way to gain some foot traffic. - Contests
Text marketing is perhaps the only efficient channel that allows two-way communication. This is the top reason why holding contests on text marketing channels works the best. Simply make your contest and send it to your list. You can record their answers simply and even send one-on-one replies. ExpertTexting offers you a conversational style inbox so you can get easy access to the direct replies. Additionally, you can record these replies and send a message to the winners only. - Bring your dad
If you want more foot traffic, then your promotional offer should include bringing dads. Simply ask your consumer to bring their dad and get a special discount. This allows people to have a special time and get special offers with their fathers. Moreover, it easily helps in increasing foot traffic. - Just a wish
If your business is not in a state of promotions or offers, do not give up. Fathers’ Day is an important holiday and your business should not miss out. Simply send a mass text with a small wish. This helps consumers know that your business cards. Moreover, you can remind your subscribers about your business indirectly. Hence, a simple wish can bring your business back in people’s minds.
Begin Fathers Day Marketing with ExpertTexting
ExpertTexting is a mass texting service that allows you to market your Fathers’ Day campaigns more efficiently. ExpertTexting allows you to send personalized mass texts, schedule messages, hold contests, and do so much more. All this and more at a pay-as-you-go pricing so that you never waste credits.
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