Why Use Text Message Marketing

Why Use Text Message Marketing

As a businessperson, you want to make your business successful. To do that, you’ll be going to look for a platform where you can market in real-time, right? So, as of now, text message marketing is getting hyped up everywhere. One should know the basics of a marketing channel before depending on it. So, right before you invest money into that channel, a question will be popped up in your mind. That would be, why use text message marketing? Well, you’re at the right place for an answer, keep reading to know why.

Benefits of Using Text Message Marketing

Text message marketing is all the rage. But, why? Here are a couple of reasons for using text message marketing.

1. High open rates
   
   If we compare texts and emails, texts will win. The reason is its astonishing 98% high opening rates. Text marketing has set new standards for every marketing channel. Its click-through-rate is 36% which is pretty good as compared to emails that have 6% CTR. Moreover, sending marketing texts is no big deal. Fortunately, text messages are read within 5 minutes of getting delivered. It’s all about engaging customers after all. So, just text and leave the rest to the text marketing channel.
   
   
2. Permission-based marketing
   
   Text message marketing has some rules and laws. The laws say that businesses can only text customers who have opted-in to their campaign. This means that you can text customers only if they permit you. It’s not a marketing channel that annoys customers. Moreover, text marketing helps you grow your list of customers. You can now use its keyword and QR code feature that will instantly grow your list. Also, 70% of the customers say that texts are attention grabbers. It’s pretty much obvious, texts are instant after all. Texting is the best platform for everyone by all fair means. It takes less and gives more services.
   
   
3. Personalized marketing
   
   What makes you feel good than to get a promotional text with your name on it? That’s what your customers want. If you haven’t tried this, it’s high time to take some action. Using a service like ExpertTexting, you can send personalized mass texts as well. To make your texts more attractive, you can add customers’ first and last names. Moreover, you can also add variables from the custom field as well. It gives a personal touch. You can also increase your brand awareness but for that, you need your vanity codes. You can customize your sender ID with your brand name. We all know sender IDs are boring but brand names could make things cool and entice more customers.
   
   
4. More communication
   
   What’s the best way to interact with each other these days? The answer would be texting in case of customers as well. Text marketing is an amazing platform that offers a two-way-messaging. You can communicate with customers via texting. You can use this service to take feedbacks. Moreover, it is a great idea to send surveys and polls via texts. That’s what happens these days mostly. The plus point is that people carry their phones almost every time and everywhere. Texts are a direct and instant way to interact with them. What’s best for them would be great for you. So, you can increase your revenue by luring more customers via texts. A must thing to remember is that the texts should be eye-catching and the way they like. After all, customers come first.
   
   

5. Timing based marketing
   
   It’s difficult to decipher when is the right time to send a text message to your customer. You can’t bombard them all the time. There are two types of messages and the timing depends on them. Promotional messages are for exclusive flash sales and discounts. It is an act to lure more new customers.  Promotional messages mean that you have to send messages earlier like a minimum of 24 hours. This is will stop the haste and businesses can get fruitful results. Whereas, transactional messages are like invoices and alerts that require no time limitation. These messages are against an action that customers take. You can send text blasts to target a large audience.
   
   
6. Easy to manage
   
   Texting is as easy as it sounds. You should just know the basics of it and that’s it. It is convenient to send a text than an email which needs a proper pattern. Also, it offers you to send messages to a group of people or mass text to everybody. For instance: you are starting a women’s campaign. You can make a group of women’s contacts and can send messages to them. Text marketing is no doubt a life-savior. It provides you several other services like you can craft a text and can schedule it for later.
   
   
7. More than just marketing
   
   Text marketing is not just about marketing. It gives you a benefit beyond marketing. It also allows transactional messages. This means that you can send alerts, updates, and invoices as well. Texts are to connect with people and also inform them. Now, the modern world requires modern solutions. Businesses can use texting for internal communication as well. Besides marketing, you can do a lot more other stuff. However, one should know the strategies to use the channel for its need. It’s a win-win situation if you know when and how to use texting for your business. Remember, it’s up to the business to get boosted or not.

Get Started with ExpertTexting

Why use text message marketing mystery has been solved now. All the reasons are in front of you. It’s the job of the businessman to get the right marketing channel for the business. So, get started with ExpertTexting, a channel that offers services at one-third of the market price. All the services are prepaid hence you should not miss out on the best. Get started with a free trial and try out amazing services.