No matter how many different marketing channels you try, the aim of all of them is the same – to increase sales. However, the difference between other channels and text marketing is that it is more direct. Instead of depending on instilling the ideas in the minds of your audience, you can expect them to make instant decisions. However, there are still a few ways to increase sales with texts.
The general idea is to be mindful when increasing sales with texts. Use the idea of direct communication in the most efficient way possible. Here are a few tricks you can use.
Instant replies
One of the most common ways of why businesses lose their leads is late replies. When a customer makes a query, they expect a reply as fast as possible. This is because, at the time of the query, they are high intent and want to invest their time and money in your business. A few queries allow them to entirely make up their mind. However, if you reply to them after a day or even hours, you may lose them.
Texting is an easier and faster way to communicate. Texts have a higher open rate than any other channel. Moreover, with a service like ExpertTexting, you can enable two-way texting. This feature allows your customers to respond to almost any type of message. Your instant reply saves them time and they can make an instant decision.
However, there is a common question with mass texting. Since it is done through your mobile browser or your computer, how will you get an instant reply? ExpertTexting allows your incoming messages to be forwarded to the number of your choice. Hence, you will always be up to date and you can reply by logging in.
Conversations
No matter what the nature of your business is, you need a relationship with your customer to make sales. A healthy relationship with your customers allows them to trust you and be loyal to you.
To build a good relationship you just need one thing. CONVERSATIONS.
Having open communication with customers helps make them feel safe and valued. These eventually turn into sales. According to Forrester Research, a nurtured relationship with a customer through conversations, make 50% larger sales revenue.
Text messages are the best ways to make these relationships. Texting is a mix of personal and professional. If you use a service like mass texting, you can personalize sending mass texts as well. This helps makes them more attention-grabbing and helps customers feel valued.
Build your list
One of the best things about text marketing is that it is permission-based. This means that every person that gets a message, has expressed prior consent to receive promotional messages. Hence, all these are interested in your business.
Sending out promotions and updates to these people is most likely going to bring you better sales than other channels. To build your list, you do not have to do much. The simple act of putting up your QR code or keyword on social media, newspapers, or even in your business venue helps.
One way that works the most is by providing an incentive against signing up to the list. Once you have the number with proper consent, you can send out time-sensitive promotions. Moreover, you can send exclusive offers, and more.
Traditional methods of marketing require you to wait and instill the advert in peoples’ minds before they can take action. Here, you have the lead, all you need is some creative language to convert them into a sale.
Reviews
Imagine wanting to visit a restaurant for the first time. The first thing most people will do is look for reviews online. In this technologically apt world, reviews are more than just important. They help generate walk-ins and eventually bring sales.
However, not every customer is ready to give a review out of the goodness of their heart. Text messaging enables you to request reviews and feedbacks. Simply link your website and request your customers to give a review. You can also offer them a free incentive against the review that they give.
If you are worried about adding a long link to your text message, then ExpertTexting can help you. Simply use the link shortening feature to reduce the number of characters in the message. Moreover, with this feature, you can track the clickthrough rate as well. Watch this video to know more.
Begin with ExpertTexting
ExpertTexting is a text marketing tool that helps you expand your horizons. You can use it to boost communication or to send updates and promotions. All this and more in a price that is about one-third of what the market has to offer. Sign up to begin your journey towards better sales.