Using Text Marketing for Salons

Using Text Marketing for Salons

There’s no doubt that text marketing is growing every year. Businesses are more than satisfied with text marketing. Similarly, salons and spas are growing their business with text messages. Using text marketing for salons and spas is very simple. If you are running a salon, you are at the right place. Keep reading to know the fruitful results of text message marketing.

Benefits of text marketing for salons

Everything comes with pros and cons. However, text marketing mostly evolves around pros. Using text marketing for salons is a powerful marketing strategy. Text messages have a high opening rate of 98% which is incredible. The more you get consented members, the more you can grow your business. However, every service comes with a cost. Even then, text marketing is by far the most affordable channel. You can engage thousands of customers with text blasts.

Here’s how salons can use texting for effective marketing.

1. Book Appointments

Booking appointments generally require stepping into the salon or call.  It’s easy to send and receive appointment texts instead of calls and emails. Salons and spas can enable two-way messaging so that their customer can book their appointments.

This service help customers easily schedule their appointment with whatever time suits them. A confirmation text of their reserved slot can be sent to the customers. This way customers will be at their ease and can enjoy their service.

2. Send reminders

No-shows affect businesses a lot. Sending reminders helps in reducing no-shows. Simply send reminders before the appointment so customers can schedule their day accordingly. Additionally, you can add the timings and service details with the custom field option. Moreover, if they wish to cancel, they can simply send a message.

In this case, you can send out a mass text to your audience and tell them of the free slot. Conclusively, you will save your salon or spa the loss of an empty seat.

3. Promote your salon and spa

Text marketing allows salons and spas to send promotional messages. You can send regular updates or even special offers. ExpertTexting allows you to make groups and send your mass texts. This especially comes in handy when you are targeting a special group for promotions. For example, if you want to send a campaign for women only. Simply, make a group with all the female subscribers and send the message to the high intent audience only.

4. Increase Engagement

If you have a dead subscribers’ list then the size of it will not matter. Text marketing allows you to engage with your customers freely. You can set up contests to encourage people to subscribe to your list. Moreover, you can set up surveys and polls. These messages help engage the customer while giving you a chance to improve your business.

Begin with ExpertTexting

Text marketing is not as complicated as people think it is. Perhaps, it is the most effective, low-cost marketing channel. If you are running businesses like salons and spas, text marketing for salons is all you need. Start growing your business with ExpertTexting. It is a mass texting platform that offers personalization, two-way-messaging, and more. Moreover, you can schedule and customize your message. Sign up and get a free trial. Try out amazing services and bang your business.