7 Reasons Why Text Marketing for Small Businesses Is Successful
Social media and email marketing are not dead. They have their own space. However, nothing seems to match the quick ROI that text message marketing seems to give. Direct and instant contact makes text marketing for small businesses the most efficient channels of mass communication.
Many examples around the world support the idea of text marketing. However, not everyone is convinced. In this guide, we will talk about the top reasons why text marketing works most successfully for small businesses.
If you are a small business owner, then stick around and find out the reasons why text marketing should be part of your business outline.
Affordable
The first and foremost reason why text marketing works for small businesses is that it is affordable. Texts generally cost a few cents only. When you use ExpertTexting as your mass texting service, you can send a text at less than a cent. We understand that small businesses do not have big budgets. Hence, instead of creating expensive ads, the best idea is to go for text marketing.
Unlike others, ExpertTexting does not charge you monthly and annual plans. These plans have limits and contracts. We have a pay-as-you-go pricing. This allows you to only pay for the credits that you use. Moreover, you do not have to waste credits or they do not expire.
Better engagement
A survey showed that 82% of all texts were responded to. Moreover, another survey showed that 75% of all messages got a reply within 90 seconds. The response rate is much lower for emails at 90 minutes. This makes text messages one of the most engaging channels. This is also the reason why there is a quicker ROI in text messages.
It is not only that these messages get instant replies. 64% of consumers preferred businesses to send them text messages for direct communication. This means that people want text messages and they are less of a liability. Emails are usually buried in spam and people generally avoid receiving emails unless they are important.
Small businesses that have a fewer audience, usually have loyal people. To make this loyalty even more beneficial, text messages work the best.
Tracking
Marketing works majorly on tracking your campaign. No platform does I better than text marketing. if you use ExpertTexting for your marketing campaign, you can track your campaign. You can see the rate of opt-outs and opt-ins. Moreover, you can see if the message is delivered.
With these rates, you can see what is the direct result of your campaign. Is the campaign even working or is it a miss? The instant answer helps you allow making better strategies that work for your business.
Personalization
We all know that text marketing is direct marketing. However, it is so direct that you can even go as far as personalizing text marketing. With ExpertTexting you can add up to five different custom fields and use them to personalize your messages.
A study showed that 80% of consumers preferred businesses that personalized their experience. As a small business owner, this number is too high to miss out.
Permission-based
One of the best things about text marketing is that it is direct marketing. However, unlike all other channels, this is based on permission. The TCPA is strict about who you can send messages to. You need prior express consent to send out messages to your consumers. This means that the people who opt into receiving your messages are interested in your business. These are your highest intent leads and are much easier to convert into revenue. Generally, the idea of building your list is scary. However, we have made it easier in the guide. Click on the image below to read it.
With permission-based marketing, you can also have a healthy unsubscribe rate. Click on the image below to know more about it.
No installations
Another great advantage of text marketing is being readily available to everyone who has a mobile phone. Text marketing does not have complications like installing instant messaging applications or signing up for a program. You just need to have a number and a few network bars to reach out. This is why text marketing works best during emergencies. Click on the image below to know more about text messages vs instant messages.
Fast
Let’s face it, text marketing is one of the fastest means of communication for marketing. It is not real-time. However, it just needs a few network bars to send and receive. Moreover, it works when the internet is down as well. The speed makes your campaigns move faster in a short amount of time.
Moreover, since it does rely on anything else, you can send urgent updates to your audience as well. Click on the image below to know why texting works best in emergencies.
Text marketing with ExpertTexting
Texting marketing has several advantages. However, to use more of these benefits, use ExpertTexting. ExpertTexting makes every benefit, even more beneficial. For example, text marketing is quite reasonable in price. ExpertTexting takes it a step ahead by charging you as you go. Moreover, you can send each message in less than a cent.
Text marketing is also permission-based and you need to build your list. ExpertTexting has four different list-building tools. These are keywords, QR codes, Signup Widgets, and Click to join.
All this and ExpertTexting has more to offer you. You can also use MMS for your business texting and even business card texting.
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